Alloway woman stars in tourism campaign

Joan Brockie from Alloway will be lending her local voice to a new radio campaign to promote Ayrshire & Arran as the perfect place to visit this Spring during the Year of Natural Scotland.
Joan Brockie from Alloway will be lending her local voice to a new radio campaign to promote Ayrshire & Arran as the perfect place to visit this Spring during the Year of Natural Scotland.

AN Alloway woman is bringing radio fame to South Ayrshire as she is selcted to voice a new tourism campaign.

Joan Brockie, who moved to Ayr aged 12, will have her local dialect broadcast nationwide as part of a major tourism radio campaign running over the next two months.

Joan, who works for VisitScotland, had her Ayrshire brogue chosen by her employers to help broadcast the region’s tourism credentials to fellow Scots and people living south of the Border as part of the Explore Scotland campaign.

Joan’s friendly, local accent will be used over a three week period on Scottish stations Total FM and Total Tay as well as English broadcasts on Real Radio North East and CFM.

The advert encourages visitors to get active on one or more of the region’s fifty golf courses, spot golden eagles, discover stunning castles and sample some of the region’s excellent local produce.

As part of VisitScotland’s Explore Scotland campaign, Joan will “help point you in the right direction”, encouraging listeners to log onto www.ayrshire-arran.com/explore and request a destination guide.

The regional radio adverts, which promote a theme of Natural Wonders, will be part of a wider print and online campaign developed by the national tourism agency for the Year of Natural Scotland 2013 and use local voices for local flavour and authenticity.

Annique Armstrong, Regional Director for VisitScotland said; “For this particular Explore Scotland campaign that promotes Ayrshire & Arran this Spring we wanted people with their native tongue to highlight local places to visit during the Year of Natural Scotland.

“Scotland has a range of interesting, local accents and this campaign very much targets people who are looking for ideas for a staycation this year.

“We know from research that having an authentic experience and being offered value for money are two very important considerations for our visitors and that they enjoy hearing local accents so Joan is a perfect choice.”