Asda gets snap-happy with new Polaroid deal

Asda supermarkets are encouraging customers to snap up new tech products as the chain announces an exclusive partnership with Polaroid.

Marking 75 years since founder Edwin H. Land launched the famous instant camera in 1948, Polaroid now offers a new range of high definition TVs, home theatre systems and portable movie players - which will be on offer in the UK exclusively at Asda from Thursday.

“We’re extremely proud to be stocking this exciting new range of products from Polaroid,” said Michael Arnott, Asda’s technology expert. “It is a brand synonymous with high quality, instant entertainment and value and therefore a perfect fit for our customers.”

He added, “Polaroid has a fantastic brand heritage and all the new products, from TVs to phone docks, share that original purpose – to entertain at the press of a button. After 75 years, Polaroid continues to update its image and the new range of products showcase some very modern technology at very attractive prices.”

All Polaroid products are available in larger Asda stores from July 26, and online from http://direct.asda.com/Polaroid-Shop