CANCER charity The Eve Appeal are urging South Ayrshire residents to join Brits UK-wide in a fundraising campaign this September.
The charity, which funds research and raises awareness of gynaecological cancer, is looking for participants for its Funny Feet campaign.
Those who sign up must wear the ‘wrong shoes’ somewhere - such as wellies to work, slippers to school or flip-flops to football - and make a donation to The Eve Appeal.
A spokesperson said: “Why not try sponsored group shoe swapping events – football team in ballet pumps versus ballet troupe in football boots. Or how about sponsoring John from Accounts to wear killer heels for the day?”
Research recently conducted by the charity revealed that one in four women find talking about gynaecological symptoms embarrassing, even with friends and family, despite the fact that 18,000 women are diagnosed with a gynaecological cancer in the UK every year - 7,700 of which will die.
Robert Marsh, CEO of The Eve Appeal, said: “We know that earlier diagnosis of gynaecological cancers can help save lives so let’s stop pussyfooting around, break down that wall of embarrassment and get talking to share vital information.”
Go to www.eveappeal.org.uk for further information or to register your Funny Feet day.