Road safety campaign calls for caution in the country

This image will be one of those featured on television adverts promoting safety on country roads next week.
This image will be one of those featured on television adverts promoting safety on country roads next week.

COUNTRY roads rush hour is just as dangerous as the city rat-race. That is the message from the Scottish Government and Road Safety Scotland ahead of Road Safety Week.

The annual marketing campaign promoting road safety will begin on Monday, when a series of adverts will be aired on TV and radio across Scotland to make drivers aware of how even minor distractions and driving too fast to read the road properly – even if they’re within the speed limit - can cause serious accidents on country roads.

Latest figures reveal a ‘country roads rush hour’ between 3pm and 6pm is when accidents on rural roads peak, while in 2011 country roads accounted for more than 1000 serious and fatal road accidents and the largest proportion - around 70% - of all road deaths in Scotland.

Transport Minister Keith Brown said: “The adverts being aired on TV and radio are very timely, with driving conditions set to become increasingly treacherous over the coming weeks.

“Recent statistics show we are making good progress in driving down road casualties, with numbers at their lowest level since records began over 60 years ago.

“But while our roads are safer than ever before, there are still too many needless deaths and serious injuries.”