Tourism agents from across the United Kingdom saw first hand what Carrick has to offer.
The strength of Ayrshire tourism businesses and meeting facilities was being showcased to a group of UK Business Tourism Agents over the weekend.
A familiarisation trip, hosted by VisitScotland’s Business Tourism Unit, saw seven of the UK’s top meetings and conference organisers visit Ayrshire, highlighting what’s ‘New in Ayrshire & Arran’ in particular the range of unique and purpose-built venues for holding meetings and conferences.
Following a visit to Turnberry Resort, the group experienced Culzean Castle, owned by the National Trust for Scotland as well as a trip to A.D.Rattray Whisky Experience and Whisky Shop at Kirkoswald.
According to a recent study commissioned by the Meeting Professionals International (MPI) Foundation, Scotland’s business tourism industry is worth more than £1.9 billion to the country’s economy.
The familiarisation visit was designed to bring together meeting planners, letting them experience firsthand some of Ayrshire’s best venues, suppliers and event providers, enhancing the status of the area and Scotland as a world-class destination for meetings and incentive travel.
Neil Brownlee, Head of Business Tourism said: “Business tourism is an integral element of promoting Ayrshire as a place to live, work, visit, and invest. It is imperative that we continue to highlight the breadth of quality on offer for conference and incentive planners when coming to Ayrshire and I believe that the venues visited gives a great insight into what delegates can expect.”