Carrick branding begins

BRANDING Carrick is to get underway after months of consultation, as the components of a tourism development initiative are selected.

The Carrick Tourism Development Project, implemented by the Carrick Community Councils’ Forum (CCCF) and part-funded by Ayrshire LEADER, aims to boost tourism in the Carrick area south of attractions like Culzean Castle – which already receives around 170,000 visitors a year.

Consultation with Carrick communities has been carried out by way of public meetings in towns and villages including Maybole, Straiton and Lendalfoot, before the final presentation in Girvan on July 10.

Locals have also voiced their opinions via telephone and e-mail over the past four months, and more than 400 people have been involved in the decision-making process.

But now the Carrick brand has been selected and work to realise the plans begun.

These include a typographic logo that reads ‘Carrick Ayrshire’, and web holding page in preparation for a full website, and the strapline ‘experience more of Scotland’.

Ayrshire-based tourism photographer Alister Firth has been commissioned to supply new images of people and families enjoying Carrick sites and activities – which will be released under the new Carrick ‘stamp’ brand.

The images will be gathered over the winter months in preparation for the summer 2013 tourist season.

CCCF chairman Peter Mason said: “This must be one of Scotland’s most ambitious tourism projects being managed by a community group.

“We have got off to a cracking pace and are very focused on delivering outcomes which will really work for the benefit of the wider community.”

Alec Oattes, councillor for Girvan and South Carrick and chairman of the CCCF’s tourism subgroup, was also delighted at the progress made.

“This is another step in promoting the attractions of Carrick to a wider market, for the economic benefit of all in the tourism market,” he said.

Lesley Bloomer, Executive Director of Development and Environment for South Ayrshire Council, added: “It’s great to see such a strong community working together to help build tourism and I’m looking forward to seeing the project progress. “

The project team is currently building listings of all Carrick businesses, tourist attractions, and outdoor activities to feature on the new website, which it is hoped will launch by October.

For information about web copy content, contact Michael O’Rourke at michael@mmarketing.org.uk