Carrick goes viral with website launch

This image of Maidens is one of those featured on the website and branding materials. Image: Alister Firth.

This image of Maidens is one of those featured on the website and branding materials. Image: Alister Firth.

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CARRICK is finally web-ready and open for business as the new Carrick Ayrshire website is launched.

The first time all of Carrick’s tourism product information has been collected together in one place the website, which can be found at www.carrickayrshire.com, became available to view on Wednesday.

The site is part of the Carrick Tourism Project commissioned by Carrick Community Councils’ Forum six months ago, the finalised branding materials of which more than 400 people helped to shape via 10 roadshow events during the summer and tourism business workshops during September and October.

The Carrick Ayrshire website is true to the agreed colour-scheme of blues, greens and yellows that it was felt represented the area, with each section colour-coded with matching headings and location pins.

Designed by Andy Simpson of Fife-based AS Design and covering accommodation, things to see, things to do, and food and drink, the website aims to boost the profile of all businesses in the Carrick area - at no cost to the businesses themselves.

In the accommodation section a waterfall layout has been adopted, similar to popular virtual pinboard site Pinterest, while the framework selected for the site as a whole is the same as that used by Twitter.

As well as the Carrick Ayrshire logo and strapline - experience more of Scotland - images feature prominently on the site. Ayrshire pro Alister Firth’s photographs encapsulating local scenes appear across the top of the homepage, and featured listings are randomly selected to appear on a carousel at the top of each section page.

The website also features a history section - which, once live, will be enabled to receive ‘likes’ via Face book - as well as a ‘what’s on’ section and ‘getting around’ information.

At the last business workshop, held at Crosshill’s Willie Wastle’s Inn on October 30, local businesspeople gave the site a firm thumbs up.

“It seems pretty good, pretty impressive,” added Alessandro Valdrighi of Girvan’s Harbour Café. “It’s all about tourism in the end, but there are bits of the website that are really spot on.”

Paula Hamilton of Crosshill’s Lilac Bank B&B said: “I think it is something that will work really well.

“Anything that helps tourism in the area is great. We have got so much to offer and at the moment it just does not have a vehicle.”

“I think it’s fantastic,” added CCCF chariman Peter Mason. “Personally I think Andy has done a really good job. We still have a lot of work to do and we will have faults, but the more this grows the better it is going to be.”

Speaking on the launch of the site, tourism marketing assistant Michael O’Rourke warned there may still be issues, but encouraged the Carrick community to get involved to help the portal reach its potential.

“There is still further work to do – the task of updating, correcting and improving will be ongoing and this is where the help of the community will be invaluable,” he said.

“If you notice anything you think isn’t quite right or know of a business that should be on the website please get in touch. by emailing michael@carrickayrshire.com.”