South Ayrshire Council has agreed ambitious plans to further develop golf in the local area in an endeavour to boost the sport more widely – and drive forward improvements to build on the existing customer base from within and outside South Ayrshire.
Annually, the sport is worth about £4 million to the area and the Council is determined to widen the golf offering with a series of improvements and initiatives aimed at boosting the sport’s potential.
The plans will look at a number of key areas such as introducing a new booking system, an increased focus on the unique selling points of each course in the Council’s portfolio and a full redesign of the golf website and promotional materials.
The council says it will also look at making sure golf in the area continues to be excellent value, making it easier than ever before to play at any of the council’s courses and reflecting changing trends in how people want to pay for their golf.
The council say that planned maintenance, refurbishment and upgrades to off-course facilities are essential to attract new players and retain existing golfers. Investment is already planned for Belleisle and Girvan clubhouses and the Council’s plans to invest directly in Troon Clubhouse are now being progressed.
Welcoming the decision, Councillor Bill Grant, Portfolio Holder for Economic Development, Tourism and Leisure said: “Golf is a huge global business and, as the home of Open golf, we are ideally placed, geographically and historically, to maximise its appeal and make it a core business activity – for the benefit of the whole area.
“The spin-offs from the sport, in terms of boosting economic development, tourism and positioning South Ayrshire as one of the best places in the world to enjoy this exciting sport, cannot be underestimated.
“The plans to develop golf are forward looking, exciting and have far reaching importance for us all, as we work to position South Ayrshire as a prime location for golfers the world over.”