MUMS-to-be in Ayrshire are to be offered a state-of-the-art 4D scanning service which will let them see in colour and in real time how their babies are progressing at any stage of their pregnancy.
ABC4D – the initials stand for Antenatal Babyscan Clinic – will be launched in Dalblair Road, Ayr, on February 24 to bring comfort to expectant mums in North, South and East Ayrshire, where there currently are no private ultrasound clinics.
The new company will be headed by medical expert Dr Evelyn Ferguson, a former pupil and head girl of Belmont Academy, and aims to provide a spa-style experience, complete with a wide range of complementary services, including obstetric physiotherapy, pregnant mum massage and reiki.
Dr Ferguson, a consultant obstetrician gynaecologist and a member of the Royal College of Physicians, said: “Pregnancy is a deeply worrying time for all women, even if everything is going according to plan. ABC4D will allow them to reassure themselves and also help share their experience with their family and friends.”
The company has assembled a team of experienced sonographers and will provide 4D imaging, colour photographs, DVD recordings, a range of baby image accessories and smartphone downloads.
The actual scanning will take place in a spa-like clinic, using state of the art ultrasound scanning equipment. Unlike the NHS, which limits viewing of scans to the mother and partner, ABC4D will be able to accommodate extended families who can watch the scan on a high-definition 40-inch viewing screen.
Ayr-born Dr Ferguson said the new clinic would supplement, rather than replace NHS services. She said: “The NHS provides a fantastic service for pregnant women, offering scans at 12 weeks and 20 weeks – with more if there are any signs of complications. But, logistically, it can’t offer women lots of scans, especially if they are healthy and well. ABC4D will allow women the opportunity to reassure themselves without bothering the midwife services.”