Mandarin re-branding for Culzean Castle

Culzean Castle has been renamed 'dream castle on the cliff' in a bid to boost Chinese tourism.
Culzean Castle has been renamed 'dream castle on the cliff' in a bid to boost Chinese tourism.

Culzean Castle has been given a mandarin rebranding as the attraction looks to boost tourist numbers from China.

The National Trust castle was one of 23 attractions Scotland who featured in a vote in China to give them new Mandarin names.

After ten weeks of voting Culzean’s has been revealed as ‘dream castle on the cliff’ which in Mandarin reads ‘Huan Jing Xuan Ya Bao’.

Visit Britain’s campaign reached nearly 300 million prospective Chinese visitors to the UK and 13,000 new names being suggested over the voting period.

Other Scottish attractions to be given Mandarin names included Glen Coe which is the “Splending and Beautiful Valley”, the Royal Mile (A beautiful street with long history and profound culture ) and even Haggis (Baa-Baa pudding).

Culzean Castle General Manager Caroline Glenn said: “Our new Mandarin name sums up Culzean’s romanticism and location beautifully.

“It was a huge priviledge for the castle to be included in the list of top UK attractions promoted to the people of China through this major tourism campaign.

“Having this opportunity to gain such a great level of exposure to the massive Chinese market is fantastic and we’re very confident that as a result we will be welcoming many more visitors from China to their ‘dream castle on the cliff’ in the future.”

The most recent figures show that in the first nine months of 2014 Chinese tourists contributed £411m to the UK economy spending an average of £2,508 per visit.