Shock new figures released this week show that almost one in four children in South Ayrshire are living in poverty.
And the picture is even bleaker in Girvan and South Carrick where after housing costs are factored in, a shocking 31% of children are living in poverty.
The figures were released by the Campaign to End Child Poverty group who detailed a child poverty map of the UK in their findings.
Their statistics show that 24% of children living in South Ayrshire are growing up in poverty after housing costs were added in. Politicians have voiced their anger with Ayr, Carrick and Cumnock MP Sandra Osborne branding the figures a disgrace.
She said: “ It is a total disgrace that in this day and age 1 in 5 of our children are living in poverty. In my constituency of Ayr Carrick & Cumnock they are 28% - the second highest level in Scotland outside Glasgow. These figures reveal just how widely and deeply child poverty reaches into our communities, even those areas generally regarded as well off. “Far too many children whose parents are struggling to make a living are suffering as a result and missing out on the essentials of a decent childhood that all young people should be entitled to. We can and must do better for our children.
“Poverty ruins childhoods and reduces life chances. Failing to invest properly in children is a false economy: already child poverty costs the UK £29bn each year and in the long run taxpayers will foot an even higher bill for correcting the damage.”