Top Scot talks up area’s ‘natural’ tourism credentials

One of Scotland’s most famous mountaineers, Cameron McNeish is helping endorse the area’s natural credentials as part of the Year of Natural Scotland 2013.

VisitScotland in partnership with Ayrshire Councils has launched its latest initiative to get people out and about during this year targeting people living in Scotland and Northern England.

Explore Scotland’s Natural Trail encompasses an interactive digital guide, national print advertising and a radio campaign all focusing on the natural delights to be found in the area. The voice of Cameron McNeish can be heard on both the digital guide and on radio broadcasts mentioning the various attractions in Ayrshire & Arran including Dowhill Country Fayre, AD Rattray’s Whisky Experience & Whisky shop and Chisholm’s delicatessen in Ayr.

Ayrshire & Arran’s beautiful landscapes, outdoor activities, natural larder, wildlife wonders, art in nature, history and heritage are all combined into the easily accessible trail that encourages visitors to follow and experience natural joys such as uncovering the ‘mystery of the stone circles and standing stones’ at Machrie Moor on Arran. Also discovering the secret gardens, deer park and woodlands to be found at NTS Culzean Castle & Country Park.

Cameron McNeish, said; “This is the Year of Natural Scotland and I would encourage everyone to get out in Ayrshire & Arran and discover it for themselves. Here there are impressive landscapes, wildlife, culture, local produce and historical attractions- and what better way to experience these things than to get involved in Explore Scotland’s Natural Trail and enjoy the natural Scotland we can all be proud of!”

Annique Armstrong, Regional Director of VisitScotland, said; “We are delighted to work in partnership with Ayrshire & Arran Councils during The Year of Natural Scotland 2013 which is a golden opportunity to promote Ayrshire & Arran as a great destination for a day out or for an extended break.

“The area is a natural fit for this themed year boasting so many great natural assets and we’re proud to have Cameron McNeish heading up the Explore Scotland Natural Trail campaign for the area.”

Explore Scotland’s Natural Trail can be found on www.visitscotland.com/naturaltrail

The Year of Natural Scotland 2013 provides visitors with the ideal opportunity to become immersed in all things Scottish, from Scotland’s rugged scenery and the splendour of the national parks to the freshness of the natural larders and the warm welcome from people who passionately care about our wild land.