William Hill extends Gold Cup sponsorship

Bookmaker William Hill has extended its sponsorship of Scotland’s richest and most prestigious flat meeting, the Ayr Gold Cup Festival, by three years until September 2016.

The bookmaking giant has sponsored the festival since 2009 and during that time the fixture has grown in stature and this year the third and final day featuring the William Hill Ayr Gold Cup was for the first time Channel 4’s showcase meeting on the day.

William Hill initially signed a three year deal with Ayr Racecourse to sponsor the Gold Cup Festival in 2009 and renewed that in 2011 with a two year deal that ended in September this year. This latest extension was welcomed by both parties.

The contract covers full naming rights of the Festival and sponsorships of the William Hill Ayr Gold Cup – Europe’s most valuable sprint handicap, the Silver and Bronze Cups, plus the Doonside Cup, Ayrshire Handicap and Kilkerran Cup.

Jennie Prest, Sponsorship Manager for William Hill said: “We are delighted to be renewing our sponsorship of the Gold Cup Festival once again, and to be continuing our now long standing relationship with the team at Ayr Racecourse.

“Year-on-year the meeting is popular with both the punters, who love the challenge of the Bronze, Silver and Gold Cups and the racegoers, who are always treated to a superb Scottish welcome. We look forward to working alongside the course to ensure the meeting continues to be a success each year.”

Ayr Racecourse Chairman Alan Macdonald welcomed the extension and said: “William Hill and the Ayr Gold Cup Festival has proved to be a good fit and is now firmly established as one of the best working sponsorship partnerships in horse racing.

“By signing this three year extension both parties can look forward to continuing to work together to maintain and increase the profile of this marvellous three days of racing which is without doubt one of the highlights of the flat season in the UK.”