Corri Wilson MP welcomed a group of international travel buyers from China to Burns Cottage this week.
From 4th to 7th March 2016, VisitBritain, in partnership with VisitScotland, brought a delegation of buyers from China to Scotland to show them the great range of tourism products that Scotland has to offer and to give them the opportunity to meet with local tourism businesses.
This included a number of attractions in Ayrshire.
The group of buyers were visiting Scotland as part of a VisitBritain travel trade event, ExploreGB, which took place in Brighton. More than 400 international buyers from 40 countries gathered to do business with 430 travel industry suppliers from across England, Scotland, Wales, Northern Ireland and the Republic of Ireland. Buyers from a number of inbound visitor markets including the USA, Germany, France, Canada and Australia attended.
Corri Wilson MP said: “I was delighted to take the opportunity to promote Ayrshire as a tourist destination. We have so much to offer international travelers, and they bring valuable business to the area. Burns Cottage offers a unique insight into not just the poetry of our National Bard, but also life for people in 18th Century rural Scotland, and is a great example of the value Ayrshire can bring to the visitor experience.
“Our guests thoroughly enjoyed their visit, and thankfully the weather was with us. I am pleased that the delegates left with a positive impression of what Ayrshire can offer their customers.”
VisitBritain Chief Executive Sally Balcombe said: “ExploreGB gives UK tourism suppliers and local destinations a valuable opportunity to get their products and services in front of hundreds of international buyers and do business with a broad range of global markets. International delegates will return home in no doubt about the outstanding quality of tourism products and experiences available across the UK.”
Figures from VisitBritain show that there were 2.59 million inbound visits to Scotland in 2015 and these visitors spent £1.7 billion. Overseas visitors spent £1.6 billion in Scotland during the first nine months of last year, up 12% on 2015 and a record for a January to September period. Visits grew 4% to 2.2 million during this period, the strongest year to date since 2007.