Airport logo is ‘pure, dead gone’

The ‘Pure Dead Brilliant’ sign that has been on the building at Prestwick Airport since 2005 has finally been taken down.

Pictures emerged on social media over the weekend of a large crane dismantling the slogan which was put up by former owners Infratil in April 2005.

The Scottish Government sealed a £1 deal to take over the airport in November and many believe that this could be the first step in a re-branding of the airport.

The news was certainly popular on South of Scotland List MSP’s Chic Brodie’s social media pages.

The SNP member posted a picture of the crane taking away the slogan on Friday night which at the time of going to press had received 14 “re-tweets” and 12 “favourites.”

The post was hugely popular over on Facebook where over 500 people have liked the post from Mr Brodie and there have been 100 comments on the post, almost all of which have been largely positive.

Phrases such as “about time” and “at last” were common place as people celebrated the removal which was unpopular from the moment it emerged at Prestwick Airport almost nine years ago.

And Mr Brodie, who has been a long standing campaigner to improve the airport didn’t mince his words when it came to criticising the original decision by the Scottish executive in 2005.

He said: “Your ‘Pure Dead Brilliant’ logo is ‘Pure Dead Gone’ and your legatees and agreements will never, ever be allowed to insult the people of Ayrshire and Scotland again with such a gratuitous and insulting logo. We in the area are a lot better and bigger than that and we will show it.”

The campaign is growing to have more re-branding carried out at Glasgow Prestwick International Airport, to give the airport its full title.

Many people would like to see the Scottish Government take the step of removing the Glasgow part from the airport’s name in order to promote Prestwick as a brand, particularly when it is the only airport in Scotland that has a direct rail link next to its doors.

And with Robert Burns night fast approaching on January 25, the campaign is growing to have the airport named after the famous poet who is of course one of Ayrshire’s most famous sons.

The idea stems from the fact that there are already a number of airports around the United Kingdom which have been renamed after famous figures including John Lennon airport in Liverpool and George Best airport in Belfast.

At the time of the Scottish Government’s purchase, Carrick Cumnock and Doon Valley MSP Adam Ingram backed the calls for the name change.