Inspired by growing consumer demand for home-grown, traceable meat, an Ayrshire-based husband and wife have launched a new venture with supermarket giant Tesco.
Promising burger lovers locally sourced, ethically farmed Scotch Beef prepared with traditional butchery techniques, Alex and Carlyn Paton hope to bring butcher shop quality to the convenience of the supermarket.
The Scottish Burger Company range – which has launched in 49 Tesco Scotland stores – features contemporary flavours and also draws inspiration from American culture with the inclusion of ‘sliders’ – mini burgers that are ideal for sharing or experimenting with different toppings.
In recent years, small-scale butcher shops have enjoyed a 30% uplift in sales, echoing consumer demand for locally sourced, quality meat. During this time frozen burger sales have also plunged by almost 50%.
Drawing on their own butcher shop roots, the Patons are on a mission to ensure high quality, trustworthy and traceable meat is accessible and affordable for everybody.
Carlyn Paton said: “Like many Scots, we take pride in our national larder and Scotch Beef is arguably the world’s best.
“Combining craft butchery with a ‘field to fork’ ethos, we’ve created a range that’s in response to the changing appetites of consumers who are, more so than ever before, questioning where their food comes from.
“Our customers can be safe in the knowledge that our burgers are 100% traceable, think of us as your local butcher but at your convenience.”
Laurent Vernet, Head of Marketing with Quality Meat Scotland also commented: “It is great to see innovation in our industry and inspired new business ideas such as this new product range from the Patons.
“The Scottish Burger Company range embraces the ethos of the Scotch Beef PGI brand and the quality assurance and welfare standards which underpin it.”
Industry expert & Founder of HAT Consultancy, Kathleen Sutherland, said:
“The last year has seen a huge surge in the number of restaurants across Scotland dedicated to artisan and innovative burgers.
“We’re delighted to be working with a Scottish producer to help bring restaurant-style burgers to the convenience of the supermarket.”
The deal is worth £500k and an estimated 150,000 packs will be sold within the first year.
The burgers retail from £2.59 and are available in Tesco stores across Scotland. The 227g packs are on offer for 2 for £4.