Ayrshire gets on its bike

A handy new map packed with cycling information and details of the diverse network of cycle paths in South Ayrshire has been launched by South Ayrshire Council as part of Bike Week 2011.

The handy sized Cycling in South Ayrshire pocket map displays cycle routes across South Ayrshire on one side of the map with lots of useful information on local tourist attractions, tips on bike maintenance, cycle signs and more listed on the other side. It’s even laminated so you can wipe it dry if caught out cycling in the rain!

Due to its fantastic design the map has been nominated for the ‘Most Creative Design’ award in the Pocket Media Awards 2011. The award considers how design has been used to enhance the impact of a campaign, catch the eye and ensure the message stands out.

The map has been launched during Bike Week, which takes place between 18 and 26 June 2011. Bike Week is an annual event to promote the benefits of cycling and to show how easy it is to make cycling part of everyday life.

Councillor Peter Convery, Portfolio Holder for Sustainability and the Environment, said: “Cycling is a great form of exercise. It can improve mental and physical health and it is something that work colleagues, friends and family can do together.

“With the cost of fuel continuing to rise many people have started cycling to cut down on their car journeys and found that their wallets as well as their bodies are now much healthier.

“Many Council employees cycle to and from work every day. During Bike Week we have encouraged everyone in the Council to think about pledging to cycle at least one mile to or from work to get them out and about on their bike.

“We have a great network of cycle paths in South Ayrshire which can be used to travel to and from work or during leisure time and this great new map will be invaluable to all cyclists.

“If you haven’t got on your bike for a while, I would definitely encourage you to do so, and who knows you might discover the freedom it gives you and get the cycling bug yet.”

Photo caption: Celebrating the launch of the handy sized cycling map during Bike Week 2011 are Councillors and Officers of South Ayrshire Council who are keen to promote cycling.