“Bin your butts, or cough up £80” – that’s the hard hitting message from South Ayrshire Council as new legislation from 1 April 2014 sees littering penalties rise from their current £50.
The ‘bin your butt’ campaign builds on previous anti-litter initiatives to keep South Ayrshire a cleaner and greener place to live, work and visit.
Councillor John McDowall, the Council’s Portfolio Holder for Environment and Sustainability said: “I hope the new law increasing the littering penalty to £80 will make people think twice about dropping anything on our streets.
“Every year we spend thousands of pounds collecting litter from our streets and cigarette ends are a particular problem because most people who discard them do not consider this as littering.”
“Very often people try to justify their littering because butts are small and appear insignificant when compared with other forms of litter.
“This is totally unacceptable as we have dozens of litter bins in our towns and villages with specially designed lids which allow people to dispose of their cigarettes properly.”
The Council’s enforcement officers will be taking to the streets to publicise the increase in the penalty and offer mini ashtrays to encourage smokers to dispose of matches, cigarette ends and packets properly – rather than throwing them onto the street.
Councillor McDowall added: “The vast majority of our residents and visitors deserve a big thank-you for using the bins properly and keeping the streets clean.
“However, for the irresponsible minority who litter our streets, make no mistake – we are determined to take the strongest action against you, and no buts about it!
“South Ayrshire is a beautiful place – and we’re determined to keep it that way!”