A series of presentations will run from 9 to 11 March to raise awareness of issues such as drink driving, speeding and not wearing a seatbelt.
The presentations are an opportunity to improve road safety in young people before they begin to spend an increasing amount of time behind the wheel of a car.
The presentations feature some moving and often shocking footage of collisions which were caused by reckless driving.
The emergency services who deal with the aftermath of these incidents will also be on hand to talk about their experiences and the grief caused to drivers, passengers and their friends and family.
The Odeon Cinema in Ayr will be the venue for these important life lessons and the hope is for young learner drivers to understand that an irresponsible driving style can cause real devastation.
The thought provoking initiative which is now in its twelfth year is organised and hosted by the South Ayrshire Community Safety Partnership.
Chief Inspector Eileen Taylor, chair of the South Ayrshire Community Safety Partnership said: “It’s often said that you only begin to learn after you pass your test and I think this is very true, being a learner driver can teach you a lot but driving on your own or with your friends can be a testing experience.
“The driver is not the only one with responsibilities; passengers need to be aware as well as it could be a fatal error to get in a car with someone who may drive irresponsibly.
“The presentations really do strike a nerve and hearing from people who have been at the scene of some horrific incidents is extremely emotional for all concerned.
“It is not easy for the emergency services to relive these experiences but they do so in an effort to keep us all safe. I am sure young people attending the presentations will find them thought provoking.”
The presentations feature clips and running commentary from Police Scotland, Fire and Rescue, Scottish Ambulance Service and Ayr Hospital Accident and Emergency Department.
Watch manager Scott Davidson will speak at the event on behalf of Scottish Fire and Rescue Service (SFRS).
He said: “We have been delivering the Reckless Driving Wrecks Lives initiative to senior pupils across all Ayrshire schools for many years now.
“We target this audience because the pupils are at an age where they may be driving or driving in the near future, and most will certainly be passengers.
“Our key objective is to reduce the number of needless road deaths and injuries linked to young people – and we hope that they take away a message that will help improve their safety.”
The scheme is going to be targeted at pupils across the area who are in S5 and S6.
The Reckless Driving Wrecks Lives initiative started in Ayrshire in 2005 and since then there have been a whole host of events and presentations put on in a bid to educate young people on the dangers of reckless driving.