One of Ayrshire’s most outstanding visitor attractions is one of 23 top Scottish landmarks and icons that are to be given Mandarin names by the Chinese.
In the UK tourism board’s largest-ever marketing drive in China, the historic National Trust for Scotland property has been put forward as a leading attraction in a wider list of 101 British locations and products which currently don’t have a Mandarin name.
In China, it’s popular to give favourite locations, things and even celebrities names that are a literal description of what people think of them. The tourism campaign will therefore invite prospective Chinese visitors to the UK to come up with the most fitting, memorable or amusing Mandarin names for some of the country’s best-loved places, events and products.
The other leading Scottish landmarks which will be featured in the campaign include Eilean Donan Castle, Glen Coe, Glennfinan Viaduct and Fingal’s Cave.
Also on the list as a top Scottish attraction - appropriately, as Scotland prepares to celebrate its Year of Food and Drink in 2015 - is the haggis, as immortalised by Robert Burns, together with other Scots foodie-favourites Arbroath Smokies, The Malt Whisky Trail, and Loch Fyne.
Scotland’s famous Loch Ness Monster is included in the list and key events such as The Royal Edinburgh Military Tattoo and The Highland Games.
Culzean Castle General Manager Caroline Glenn said: “We are absolutely thrilled that Culzean has been selected as one of Scotland’s top attractions for this major tourism campaign in China. It’s a real honour to be included and we are really looking forward to finding out the Mandarin name that the people of China will give the castle.”
The complete list of attractions throughout the whole of the UK which feature in the new £1.6m tourism campaign will be revealed today on VisitBritain’s Chinese social media platforms (Weibo/WeChat). Over the course of ten weeks, these will be released, with the first batch covering points of interest with a royal connection.
All the new Chinese names are likely to be unveiled in March 2015. In the meantime all suggestions are welcomed by tweeting #greatnames.
The manadarin name for Stonehenge is Ju Shi Zhen (Huge stone clusters).