Logan Botanic Garden is trying to drive more tourists to the Dumfries and Galloway area by investing in a TV advertising campaign with ITV Border.
The exotic garden close to Stranraer is looking to spread the word, particularly to Cumbrian residents, about the wonderful opportunities for weekend breaks or day trips to Galloway.
The campaign with ITV Border was launched on May 17 and will run until June 21 in the hope it will encourage people living in Cumbria to travel to Galloway this summer and visit the garden.
Richard Baines, the garden’s curator, commented: “Staff at the garden have been working hard to make sure we have spectacular summer displays. We have planted more than 6000 plants so there should be an abundance of seasonal colour.
“Logan is warmed by the Gulf Stream so we are able to grow plants and trees that are rarely seen anywhere else in the UK. We have plants from South and Central America, Southern Africa and Australasia flourishing here in the garden.
“Tourism in the region has been hit by the recession so it is important to take part in campaigns like this to attract a wider audience. Logan is within reasonable travelling distance for people living in places such as Penrith, Carlisle, Kendal and Westmorland. It is feasible for them to come to Dumfries and Galloway for a long weekend or even a day trip.”
For details of the garden and events and exhibitions over the summer visit www.rbge.org.uk