American tycoon Donald Trump has changed the name of the Turnberry resort to ‘Trump Turnberry’.
The change to include his own worldwide brand was announced on Monday as he finalised the deal to buy the Open Championship host resort.
Trump Turnberry will solely be owned and managed by the Trump organisation whilst the hotel will be included in the luxury collection brand as part of an agreement with Starwood Hotels and Resorts.
Mr Trump said: “I am honoured to own and manage this magnificent property, perhaps the most exciting property there is.
“We will be spending a great deal of time, effort and money to make Trump Turnberry the finest resort of its kind anywhere in the world.
“I would like to thank Starwood Hotels and Resorts for working with us, in the best interest of property to bring about this historic acquisition.
“I would also like to thank all representatives in South Ayrshire for their support and wonderful statements to the media.”
Mr Trump also reiterated his promise to spend a minimum of £100m on upgrading the Turnberry Hotel.
And on the recommendation of golf’s governing body, the R&A, Mr Trump has also retained the services of renowned architect Martin Elbert, of Mackenzie and Elbert who were responsible for the course changes before The Open at Turnberry in 2009.
Mr Trump will be heading to Turnberry on July 2 to host a press conference outlining his plans.
A spokesperson for Starwood commented: “Following completion of the sale of Turnberry Resort to Donald J. Trump, Starwood Hotels & Resorts can confirm that the hotel will continue to operate under The Luxury Collection brand as part of a long-term franchise agreement. Starwood will work closely with Mr. Trump to ensure that the unique guest experiences and personalised service, for which the hotel is renowned, will continue to be offered to guests from around the world.”
The championship course at Turnberry has hosted The Open Championship on four occasions, most recently in 2009 when 59 year old Tom Watson came so close to winning his sixth Open title before being beaten by fellow American Stewart Cink in a play-off.
He famously beat Jack Nicklaus in the Duel in the Sun in 1977 with Greg Norman winning in 1986, whilst Nick Price was triumphant in 1994.
The course is gearing up to host the Women’s British Open next year from July 30th -August 2nd. It will be the first staging of the women’s Open at Turnberry since 2002.