Cairnhill Farm duo Alex and Carlyn Paton have secured a £60,000 deal with Asda to sell their ‘cook from frozen’ range in stores.
Their latest deal comes as a study shows Scottish shoppers and producers are turning to frozen food in a bid to combat food waste.
More than half of Scots said minimising food waste was their reason for going frozen.
Launching the new range this week, Alex Paton said: “For years now, people have been enjoying our butcher shop quality produce from the convenience of their supermarket.
“Developing the new range is not only a natural next step but is also driven by the surge of consumer interest in the benefits of frozen and a desire to do our bit to reduce food wastage.
“Fresh from our farm to frozen, the range is completely free of artificial flavours and preservatives and is packaged in specially designed, space-saving resalable pouches.
“We believe this takes convenience to a new level, making it even easier to enjoy premium Scottish meat at a moment’s notice without the pressure of it potentially going to waste.”
The £3 range includes a sausage selection (six pork links and six beef links) a steak selection (8 slices of steak slice sausage) and a grill selection (black pudding, steak slice and link sausage).
Brian O Shea, Asda’s buying manager for Scotland, said: “The new ‘We hae meat’ range will be available for customers to buy in stores this week, and will give customers a local, convenient and Quality Assured choice in the frozen meat aisle.”